The masthead of this magazine is 'Food network magazine' which is also the logo, positioned at the top left of the page to be easily seen in a news agents. There is no cover mount for a free gift and no skyline.
The main image is of a burger and the Anchorage line reads, 'Best Burgers!' to attract the reader. There are also a few sell lines which include, '117 new recipes for any night of the week' and, 'summer grilling guide'.
This cover includes a bar code at in bottom right and an advert for a, '50 cool drinks recipe booklet' inside to attract the reader.
The target audience is food lovers or cooks and I would say it is aimed at both men and women. However the sell line for, 'I lost 50 pounds working for a Food Network star' would suggest that it is more aimed at women because stereotypically they are more likely to want to lose weight or diet.
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